Blog Archive

Behavior Analysis and Digital Marketing

Customer demographics paint a very small window into buyer behavior. Does knowing the age of a customer tell you how often they buy your products? Does knowing their gender tell you what kind of items they’re interested in? While certain industries have age and gender correlations, most don’t. Even if they do, ...Read More

How Small Businesses Can Improve Their Local SEO

  Most small businesses are starting to understand the importance of local SEO. With competition from local and national companies, anything you can do to help drive more customers to your brand should be considered. After all, it’s reported that 60% of all organic clicks go to the top 3 organic search ...Read More

5 Ways to Drive Traffic to Your Infographic

Small business owners and entrepreneurs are always on the hunt for ways to differentiate their marketing. One of the biggest trends, in recent years, has been to create high-quality traffic on a business’ website and use that content to attract visitors. With everyone and their mother blogging, it’s becoming more important to ...Read More

How To Immediately Know If Your PPC Campaign is Working

When pay-per-click (PPC) campaigns work, they can be powerful and cost-effective drivers of new business. But when they fail, they can be brutally expensive money pits. Continuously dumping unrecoverable funds into bad PPC campaigns can sink businesses that don’t have the capital to absorb the enormous hits that toxic campaigns are capable ...Read More

The Art of Repurposing Content: Getting Original Material from Published Content

Courtesy of Shutterstock As any content marketer will tell you, fresh content drives traffic. Keep your website updated with fresh and interesting content, and Google will direct traffic to you. Simple, right? Well, as anyone who’s tried to keep a website regularly updated will tell you, it’s a lot of work finding ...Read More