With over 75% of consumers using some form of social media, if you’re not using it to promote your business, you could be missing out big time! Here are a few things you can do to get started.
Setup a Facebook Page
With over 500 million users, Facebook is one of the most popular sites in the world (alongside Google). The simple way to get going is create a Facebook page where you can post updates, link to blog articles (more on those below), and receive feedback from your customers. Posting relevant content and interacting with customers on your Facebook page will grow both your fan base and your revenue. The best part is, setting up a page is free!
Post Videos on YouTube
They say a picture is worth 1,000 words, and since a video is made of thousands of pictures (or frames), just imagine how many words they’re worth! Ok, let’s not wrack our brains with the math. The point is, using video as part of your internet marketing can have a huge impact. Video allows you to show a little personality, and videos get priority in search engine results! Why not start with a general company overview or product demo? You can build your video library from there. It’s also free to set up your own YouTube channel.
Start a Blog
Blogs are easy to create and maintain, and you can set up one for free at WordPress or Blogspot. You don’t even need to hire a webmaster to get one going! The key to maintaining a successful blog is regularly creating high-quality content that is relevant to your target audience. Keep it consistent! Beyond that, have fun with it. If you’re looking for ideas on what to write about, here are a few suggestions for blog posts:
Industry-specific tips and insights
Analysis of recent news items
Special offers or give-aways
Interviews with employees, customers or partners
Video posts (embed a new video you recently uploaded to YouTube and write a few lines about its content)
Chris is an internet marketer, web designer, and musician. He is passionate about helping small businesses implement effective internet marketing strategies, and helping people achieve their business goals.
"I won't waste your time with general concepts. I'll give you specific and actionable advice; strategies you can actually implement right away."